--- title: LATEST SKODA ADVERT FEATURES ALEXIS FFRENCH PLAYING OUR BOSENDORFER 280VC description: Alexis Ffrench, classical pianist and composer, stars in latest SKODA advert with Coach House Pianos stunning Bosendorfer 280VC! image: https://blog.coachhousepianos.co.uk/hubfs/Image-2.png --- [![Coach House Pianos](https://blog.coachhousepianos.co.uk/hubfs/Coach_House_Jan2017/Images/coach-logo.svg) ![Coach House Pianos](https://blog.coachhousepianos.co.uk/hubfs/Coach_House_Jan2017/Images/coach-logo-small.svg)](https://www.coachhousepianos.co.uk/) - [Home](https://www.coachhousepianos.co.uk/) - [Pianos](https://www.coachhousepianos.co.uk/pianos) - Brands - [Steinway & Sons](https://www.coachhousepianos.co.uk/steinway) - [Yamaha](https://www.coachhousepianos.co.uk/yamaha) - [Kawai](https://www.coachhousepianos.co.uk/kawai) - [Bechstein](https://www.coachhousepianos.co.uk/bechstein) - [Schreiner & Söhne](https://www.coachhousepianos.co.uk/schreiner-and-sohne) - [Bösendorfer](https://www.coachhousepianos.co.uk/bosendorfer) - 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[Referral Rewards](https://www.coachhousepianos.co.uk/why-coach-house/) - [History & Heritage](https://www.coachhousepianos.co.uk/history-heritage) - [In the Community](https://www.coachhousepianos.co.uk/in-the-community) - [FAQ's](https://www.coachhousepianos.co.uk/faq) - [Contact Us](https://www.coachhousepianos.co.uk/contact-us) # LATEST SKODA ADVERT FEATURES ALEXIS FFRENCH PLAYING OUR BOSENDORFER 280VC ![](https://blog.coachhousepianos.co.uk/hubfs/Coach_House_Jan2017/Images/icon-calendar.svg) *By Lucy Maddox - July 01, 2019* [mailto:?subject=Check%20out%20LATEST%20SKODA%20ADVERT%20FEATURES%20ALEXIS%20FFRENCH%20PLAYING%20OUR%20BOSENDORFER%20280VC&body=Check%20out%20https://blog.coachhousepianos.co.uk/latest-skoda-advert-features-alexis-ffrench-playing-our-bosendorfer-280vc](mailto:?subject=Check%20out%20LATEST%20SKODA%20ADVERT%20FEATURES%20ALEXIS%20FFRENCH%20PLAYING%20OUR%20BOSENDORFER%20280VC&body=Check%20out%20https://blog.coachhousepianos.co.uk/latest-skoda-advert-features-alexis-ffrench-playing-our-bosendorfer-280vc) Have you seen the new SKODA TV advert? Did you notice the gorgeous Bosendorfer 280VC grand piano, incredibly lit and with stunning reflections?   Coach House Pianos were pleased to supply this concert grand for use in the advert at the request of  Pianist and Composer Alexis Ffrench, who was among the artists called by SKODA to be part of their new ‘I Gotta Be Me’ advertising campaign.   ![Image 2](https://blog.coachhousepianos.co.uk/hs-fs/hubfs/Image%202.png?width=908&name=Image%202.png)   He was invited, along with Paloma Faith, Kingdom Choir, The Sherlocks and Lady Leshurr, to perform his own interpretation of the classic Sammy Davis Jr. track, I Gotta Be Me, and he wanted the best piano he could find to play it on.   Alexis Ffrench fell in love with piano at a young age. At four years old he ‘played the table’, since his family didn’t own a piano (he still advocates this as a teaching technique today). At six-years old he loved to write string quartets in his little red notebook and from aged seven he played in church every Sunday, for weddings and funerals and on every holiday. During this period, he learnt to improvise and discovered a unique ability to ‘see’ music, meaning that he could write down complex musical scores by ear.   His parents gifted him with a battered old piano to play, realising his extraordinary talent, and from then on, his career as a pianist has gone from strength to strength. He studied at the Purcell School for Young Musicians, the Guildhall School of Music and Drama and the Royal Academy of Music and has gone on to perform in prestigious venues, write film scores, release an album on Sony Music and partner with global brands such as Barclaycard, Mortlach Whiskey and SKODA on successful advertising campaigns.   Ffrench’s primary passion is to change the perception of classical music, making it more inclusive, democratic and relevant. He’d love to see a more eclectic selection of people in the audience at Last Night of the Proms as an encouragement that classical music is alive and adaptable, not elitist. At Coach House Pianos, we love Alexis’ music and his passion, and were thrilled when he contacted us about sourcing a piano. He decided that a Bosendorfer 280VC was the best to feature with him in the SKODA ad.   ![Image 3](https://blog.coachhousepianos.co.uk/hs-fs/hubfs/Image%203.png?width=909&name=Image%203.png)   The 280VC is a Vienna concert grand from the legendary Bosendorfer manufacturers, who handcraft the finest instruments over a period of about 62 weeks. The pianos boast unique characteristics, such as their solid spruce inner and outer rims and sustaining and singing tone. They are known to have a tone that “sings forever”.   Professional pianists and masters in sound crafting have been involved in reimagining the previous Bosendorfer model, and what they have created in the 280VC is a sleek and elegant looking instrument with a crystal-clear sound.   It is hard *not* to be impressed by this grand piano and Alexis loved playing it. If you’d like to find out more about this model, or any other piano we have in, then please get in touch.   ##### Recommended Articles [LATEST SKODA ADVERT FEATURES ALEXIS FFRENCH PLAYING OUR BOSENDORFER 280VC | The  Bösendorfer Porsche Piano: A Masterpiece of Engineering and Design The  Bösendorfer Porsche Piano: A Masterpiece of ...](https://blog.coachhousepianos.co.uk/the-porsche-bösendorfer-piano) [LATEST SKODA ADVERT FEATURES ALEXIS FFRENCH PLAYING OUR BOSENDORFER 280VC | Best Yamaha Upright Pianos Guide (2023) Best Yamaha Upright Pianos Guide (2023)](https://blog.coachhousepianos.co.uk/best-yamaha-upright-pianos) [LATEST SKODA ADVERT FEATURES ALEXIS FFRENCH PLAYING OUR BOSENDORFER 280VC | Why We Love Sauter Pianos Why We Love Sauter Pianos](https://blog.coachhousepianos.co.uk/why-we-love-sauter-pianos) [Back to Blog](https://blog.coachhousepianos.co.uk) Comments ![Piano Buyers Guide Image](https://blog.coachhousepianos.co.uk/hs-fs/hubfs/Piano%20Buyers%20Guide%20Image.png?width=949&name=Piano%20Buyers%20Guide%20Image.png "Piano Buyers Guide Image") #### NEED HELP FINDING YOUR NEW PIANO? ## DOWNLOAD OUR FREE PIANO BUYING GUIDE 35 YEARS WORTH OF UNBIASED INFORMATION COMPILED FROM PIANO TECHNICIANS, PIANOS TUNERS AND PIANO ADVISERS [![download your free guide](https://no-cache.hubspot.com/cta/default/2775599/d1a3141c-bb8c-4883-919d-1c63eefa3c91.png)](https://cta-redirect.hubspot.com/cta/redirect/2775599/d1a3141c-bb8c-4883-919d-1c63eefa3c91) ### Sign Up for our Blog We promise that we won't SPAM you. ### Follow Us [![Facebook](https://blog.coachhousepianos.co.uk/hubfs/Coach_House_Jan2017/Images/facebook.svg)](https://www.facebook.com/coachhousepianos/) [![Pinterest](https://blog.coachhousepianos.co.uk/hubfs/Coach_House_Jan2017/Images/pinterest.svg)](https://www.pinterest.com/garethdanks/coach-house-pianos/) [![Instagram](https://blog.coachhousepianos.co.uk/hubfs/Coach_House_Jan2017/Images/instagram.svg)](https://www.instagram.com/coachhousepianos/) [![Twitter](https://blog.coachhousepianos.co.uk/hubfs/Coach_House_Jan2017/Images/twitter.svg)](https://twitter.com/coachhouseuk) ![Coach House](https://blog.coachhousepianos.co.uk/hubfs/Coach_House_Jan2017/Images/coach-logo.svg) ### Website Pages - [Pianos](https://www.coachhousepianos.co.uk/pianos) - [Steinway Pianos](https://www.coachhousepianos.co.uk/steinway) - [Yamaha Pianos](https://www.coachhousepianos.co.uk/yamaha) - [Accessories](https://www.coachhousepianos.co.uk/pianos/accessories) - [Contact Us](https://www.coachhousepianos.co.uk/contact-us) ### Customer Info - [My Account](https://www.coachhousepianos.co.uk/customer/account) - [Privacy Policy](https://www.coachhousepianos.co.uk/privacy-policy) - [Terms & Conditions](https://www.coachhousepianos.co.uk/terms-and-conditions) - [Sitemap](https://www.coachhousepianos.co.uk/sitemap.xml) - [Frequently Asked Questions](https://www.coachhousepianos.co.uk/faq) ### Contact Info Coach House Pianos, 878 Carmarthen Road, Swansea, SA5 8HR. 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